The textile industry is one of the oldest industries in India. The various clothing styles followed by people these days varies, not only based on the religion, caste, creed, state or even diversity but also based on the festivities and occasions that take place during the year. Women today have such a wide range of clothing and accessories to choose from.Whether it is traditional, ethnic, formal office wear or even casual, it is all there. The clothing styles keep changing as we go further down from the Himalayas all the way to Kanyakumari. There is a very diverse culture of clothing that we get to see in every part of India.
Indian women today happen to be self-styled, more confident, and independent than they were a few years ago. There has been a drastic change, not only in her body language but also in her clothing style; and most importantly in the way she carries herself. With the ever-changing time, the number of working women has increased tremendously, and perhaps this has given them more freedom to spend on their clothing. Today, a majority of the working women prefer western formal wear like shirts, blazers, trousers and skirts over Indian wear like Punjabi dresses, kurtas, saris, ghagra, etc.
Now lets us discuss the wardrobe of a college going teenager girl. One would find denim, T-shirts, tops, skirts, shorts, shrugs and jackets. Today, a teenage girl is a lot more conscious about her looks. She wants to look amazing and seize every moment. That makes her carry herself forward beautifully and also makes her a lot more confident. Her clothing style has become a part of her personality. She creates her style statement. They are more confident now in adapting all the current fashion trends than the past generations.
Entry of e-commerce sites
E-commerce has played a major role in changing the habits of women’s wear in India. Women today can order a variety of clothes just sitting at home in one place, with the click of a button. Global Desi is one of the most famous online clothing brand, which was started by Anita Dongre in 2014 with three markets in Mauritius and has become one of the most famous fashion brands ever since. It is a boho-chic fashion brand, which is inspired by India’s colors, chaos, and diversity. It offers you a wide range of clothing right from office wear and corporate wear to various ethnic and traditional styles of clothing for women. Another such brand is Fabindia.
Tata Cliq is another Indian e-commerce website that sells various Apparel, Footwear, Clothing, and Accessories. This website caters to a wide variety of customers and has had a huge customer base ever since it was started. The website allows the customers to order, collect, return and exchange products from any country, either online or from the physical partner stores and retail outlets. So go ahead ladies, become a part of the fashion curve and feel amazing about yourself.